Episode 2 – Infobesity. Navigating the Information Overload in the Digital Age


In the digital era, the proliferation of information has given rise to a new phenomenon: infobesity. This term, a portmanteau of ‘information’ and ‘obesity,’ describes the excessive consumption and overabundance of information, often leading to difficulty in understanding issues due to the presence of too much data. Infobesity is becoming an increasingly prevalent challenge in both personal and professional spheres, necessitating a deeper understanding and strategic management.

Understanding Infobesity

Infobesity can be likened to dietary obesity, where just as the latter involves the excessive intake of food, the former involves an overload of information. This deluge is largely facilitated by the internet and digital media, offering an endless stream of data, news, social media updates, and more.  

Infobesity affects individuals and organizations alike. For individuals, it can lead to decision paralysis, stress, reduced attention spans, and decreased productivity. In the context of organizations, infobesity can hinder effective decision-making, lead to inefficiencies, and create a culture overwhelmed by data,

The cognitive load theory suggests that our working memory has a limited capacity, and an overflow of information can overwhelm it, leading to reduced comprehension and decision-making abilities. Infobesity also contributes to the “paradox of choice,” where too many options lead to increased anxiety and decision fatigue. Psychological effects include stress and burnout, as individuals struggle to process and make sense of the vast amounts of information.

Strategies to Combat Infobesity

Combating infobesity, the overwhelming influx of information in the digital age, requires a multifaceted approach involving both individual and organizational strategies.

On an individual level, the first step is selective consumption. This means being discerning about what sources and types of information one chooses to engage with, prioritizing the quality of information over its quantity. Other successful strategies can be digital detoxes and a wise use of time management tools and products.

From an organizational perspective, companies should improve the training of employees and promote the implementation of data management policies. They can leverage data management and analytics tools to filter and prioritize information, helping employees focus on what’s important. In any case, it is essential to cultivate a data-informed culture within the organization. This involves creating an environment where decisions are based on relevant and quality data, rather than being driven by an overload of quantitative information.


As we progress further into the digital age, the issue of infobesity is likely to intensify. The integration of the Internet of Things (IoT), increasing reliance on digital communication, and the expansion of data-generating devices will continue to contribute to the data deluge. This makes it imperative for both individuals and organizations to develop robust strategies to manage information overload effectively.

Infobesity is a complex challenge that requires a multifaceted approach. It calls for a balance between leveraging the benefits of abundant information and mitigating its overwhelming effects. By adopting effective strategies and harnessing technology wisely, we can navigate the seas of information without drowning in them. The key lies in not just managing the quantity of information but also enhancing the quality of our engagement with it.

Do you want us to help you manage infobesity, whether through legal design, internal policies, and wellbeing workshops? Write us at talk@betteripsum.net